Secret of holders - sales letter

Written by Alvaro MendozaAñadido: 03 Feb, 2011 / times view: 44 / comments: 0
There are many ways to make headlines, but the most effective way is to use headlines that have been previously used successfully in other industries. This is called "swipe files".
Every time we have a sales letter that we consider to be good, we keep and digitalize, because these sales letters are very valuable. For this we can copy a headline used in industry and use it for something completely different, taking into account not copying completely literal it is obviously not legal.
United States, if we we put to print journals, there are many journals in which the owners are really very powerful. If we collect everything and maintain a file of all of this, our work will become you accommodate our market segment.  There is where get promotions used in other industries, which ends up being the biggest secret.
To the extent that gaining experience, automatically come to mind: "This is the perfect headline". But meanwhile, we can use our file secret, say somehow, and there look which headline would more consistent with our sales letter.
Most advisable is that we should at least write fifty holders, or have fifty holders options until we get to determine what is best. But ultimately, we will end up making a competition between two or three owners, and that is already beginning to compete live with our own target audience.
To do this, we turn to what is known as Split Testing A, B, or A, B and C, where we compare the results produced vs. sales letter. B vs C, where all variables are equal except for the owner.
And, can do you in Google AdWords. We cannot have campaigns or groups of words, where we only change the owner, or a portion of the owner and put to compete with the other until we can find is which is working better. If we are testing A with B and B get more results, so we have to compete with C; and if between B and C, the C is that it is better, then we have to think a D, to make it improve.
The biggest secret and that anyone editor of commercial texts with experience can tell us, we find the secret file, known as Swipe files, and see what headlines that have already been successful in other industries and emulate them.
ALVARO MENDOZA: Recognized expert in Marketing and Internet business. Director of MercadeoGlobal.com, one of websites specializing in business over the Internet with increased traffic at the global level.
Source of the article http://www.articulo.org/8369/mercadeoglobal


Letter from sale in the path of the work on the internet, we have been able to realize that 98% of people never read a letter from sales from head to toe. However, according to the test that has been...Copywriting - Written by Alvaro Mendoza profile MercadeoGlobal. comAñadido: Feb 03, 2011 / (without qualification) / times viewed: 72 / comments: 0