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The key to the success of a web page is to achieve the greatest possible number of visits, the higher the number of people who visit our web site, greater possibilities will have that buy our products, purchase our services, decide to visit our physical location, or simply make us earn money.
Here some of the main ways of attracting visitors to a web page:
The first way to attract visitors to a web page is to achieve a good SEO, i.e. to achieve a good position in search engines such as Google or Bing search results; which is basically achieved through obtaining inbound links (links on other websites that point to our) quality, and good use of keywords (words or phrases for which we would like to be found in search engines).
Another way to attract visitors to our web page consists of renting advertising space on other websites that offer us the possibility of placing in them our textual ads or graphics (banners) in return for periodic payment.
It is also possible to attract visitors to our web site through the use of advertising programs such as AdWords, which allow us to place our textual or graphical ads on various websites related to the theme of our product, service or website, and pay only for clicks that people do in our ads.
Also can attract visits to our website through the sending of advertisements or advertising messages via email, for example, consisting of electronic brochures, letters of presentation, information about products or services, etc.; while always taking care not to abuse this practice because it could be considered as spam.
An effective way to attract visitors to our web page, especially if our target audience is formed by a young audience, consists of participating in social networks such as Facebook or Twitter, for example, to invite our supporters to visit a publication on our website, or through the use of their own advertising programs.
Another way to attract visitors to our Web site is to participate in forums or blogs or any other web site that allows us to participate and write reviews where we can include the address of our site; Although always ensuring that our comments really contribute or help and so they are not considered as spam.
A way to attract visitors to our web site similar to the previous consists of sending articles or similar material to articles directories or any other web site that allows us to, in addition to publishing our articles, include our authorship along with the address of our web site under these.
Finally, to attract visitors to our web page also we can make use of offline advertising, i.e. advertising outside the Internet, for example, to make use of decals, stickers, flyers, advertisements in newspapers, yellow pages, business cards or t-shirts, which include the address of our website and invite the people who visit us.
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Total quality, also known as management of total quality (TQM for its acronym in English), is a philosophy, culture and style of management that involves all members of an organization in the continuous improvement of quality in all aspects of the company.
In total quality all the members of the Organization (ranging from Office staff to the CEO) seek to improve the quality of continuous and gradual (permanently and gradually without need for major changes), not only in the products, but also in all aspects of the company such as, for example:
workers (for example, to hire skilled workers or give them an appropriate training) .in inputs or raw (for example, purchased inputs or field premium first) .in processes (for example, to ensure efficient processes to prevent waste) .in the customer (for example, to provide rapid care) .in providers (for example, to make an appropriate choice of suppliers).Total quality is based on the fact that the obligation to achieve the quality lies primarily with the people who produce.
That is why the responsibility for achieving high standards of quality, start at the top of the Organization (in managers or leaders), but rests primarily with people who are closer to production (in workers in operating levels).
They are managers or leaders who planned the improvement of the quality defined quality policies, establish norms or standards of quality, choose responsible for assurance or quality control, they implement quality systems and quality control measures; but they are workers in operating levels that guarantee or ensure compliance with the specifications, requirements, rules or standards of quality.
That is why, in the total quality managers and leaders seek to raise awareness, engage and motivate all workers of the organization in the search for quality, as well as also to establish a "philosophy of total quality" in where all workers seek always improve the quality of a continuous and gradual manner.
To do this, managers and leaders promote work in team and practice empowerment, i.e. provide their subordinates necessary power and authority to make decisions that were previously exclusivity of managers, as well as the power and authority necessary to settle problems without having to waste time in consulting or obtaining the approval of the management.
The advantages or benefits of implementing total quality are the following:
increase in the quality (in products, services, processes, personnel, etc.).refuse disposal (of time of material, effort, money, etc.).reduction of costs (for manufacturing of projects, inventories, distribution, etc.).reduction of time (of production, equipment downtime, of the client, etc.).increase in the productividad.mayor the cliente.mayor satisfaction satisfaction of the client internal (employees) .mayor competitividad.mayores utilities or profitability.Finally this article see below what the so-called "the 10 commandments of total quality":
Customer satisfaction: the customer must be the most important person in the Organization and the reason for being of this and therefore get their full satisfaction must be the cornerstone of the company.Delegate: are you must put the power of decision closer to the action and thus avoiding delay in the resolution of problems.You have a participatory management: management should lead, motivate, delegate, debating, hear suggestions, report, but not imposed, or control.Continuous improvement: the Organization must be open to the rapid changes in society, technology, and new needs and therefore exceeded in every moment.Developing employees: employees must offer adequate training must be given opportunities to develop and to demonstrate their skills and accomplishments should be recognized.Disseminate information: all plans, goals and objectives should be aware of all the members of the organization.Not accept mistakes: the pursuit of perfection must be a constant concern, and the ideal standard of performance should be one where there is no error.Be constant in the goals: the mission statement should be done through a participatory planning, integrated and based on real data.Quality assurance: drunk achieve that customer will assume that you are going to provide a product or service quality.Managing processes: hierarchical and departmental barriers must be eliminated so that, thus, achieve more efficient processes.Tags: Concepts, management of business, business, production tools
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Delegate is given to a worker power, authority, autonomy, the right or responsibility to make decisions, solve problems, functions or tasks, without that we have to consult or obtain our approval.
As we have previously seen delegate presents several advantages such as to afford more free time, to make better use of the skills of our workers, achieve a greater motivation in them, to achieve higher productivity, etc.
However, despite the many advantages that presents, sometimes delegate we can be a difficult task to perform, above all, for the fear to give powers to a worker so that it can make important decisions or perform key functions that could determine the course of our company.
But so that the delegate do us a simple task, and so we can take advantage all the advantages and benefits that presents, then see how delegate through ten steps:
First, we determine the reason or reasons for which we are going to delegate, it could be, for example, to liberate us from so many functions and tasks, to make better use of skills of our workers, stop to achieve a greater motivation in them, to achieve greater efficiency in the execution of the task, etc.
Secondly we had to determine and to clearly define what will be the function or task that we are going to delegate. In the case of tasks, must seek to delegate entire tasks to a worker instead of subordination between several, thus actually total liability to each worker, achieving greater initiative in it, and can make us better control of the results.
The next step is to delegate the function or task to the specified worker. We must not delegate to any employee, but only one equipped with the skills necessary for the fulfilment of the role or task, which is well trained, but that also shows good judgment to make decisions, and high degree of responsibility.
The next step is to provide the worker all the information you need to fulfil this function or task efficiently. For example, it must understand the role or task, should know what are the objectives or expected results, and should know in what time frame must comply with them or on what date should present them.
In the event that the worker is not very familiar with the role or task, you might need to provide training or training for the good performance of it. For example, naming a guardian, hiring a coach or trainer, or making him take external courses on the subject.
Once the worker has all the information and training necessary for the fulfilment of the role or task, we must ensure that it also meets all the necessary resources for the implementation of these. For example, we provide you all the tools work and appropriate provisions required by.
The next step is to establish mechanisms that allow us to monitor the performance of the worker, trying to always do not interfere, but leaving it to make their own decisions and implement their own ideas or methods for the implementation of the task.
The next step is to establish direct lines of communication with the worker in such a way that we can answer all your questions, give you all the guidance you need, and provide you with the information enabling it to know if he is doing task or function correctly.
The next step is to evaluate the performance or results, for which we have previously set up the mechanisms that allow us to carry out the assessment, and then permanently evaluate the performance of the worker and, in the case of tasks, evaluate the results obtained.
If the performance of the worker has not been the correct or the results failed to meet expectations, we must analyse the errors and the consequences; But if performance has been the correct or results do they met our expectations, we will recognize and reward the worker, for example, rewarding financially or delegated new functions or tasks.
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Quality is the set of properties and characteristics of a product or service that give ability to satisfy needs, tastes and preferences, and comply with consumer expectations. Such properties or characteristics may be referred to the inputs used, design, presentation, aesthetics, conservation, durability, customer service, the service after sales, etc.
Some consumers might prefer some properties or characteristics, while others might prefer others, but sometimes there are certain properties or characteristics that must always be satisfied that a product or service can be considered quality. For example, in a restaurant, by more exquisite to be food, if care is bad or slow, hardly be any consumer to consider restaurant of quality.
In general, we could say that a product or service is quality when first inputs has, has an attractive design, boasts a good presentation, is durable over time, and is accompanied by a good service to the customer, to the extent that it satisfies requirements, tastes and preferences, and meets or exceeds customer expectations.
Types of quality:
Quality is expected: occurs when there are properties and features that consumers give by laying you will find in the products or services. When they find these properties and characteristics, consumers are satisfied, but when they cannot find them, are very dissatisfied.Quality that satisfies: occurs when there are properties and features that consumers requested specifically. When these properties and characteristics are present, consumers are satisfied, but that is not present, remain dissatisfied. The quality meets meets the expectations of the consumer, but without getting to overcome them.Quality delights: occurs when there are properties and features that consumers do not request because they don't know that they may exist, but that when they are present and like, consumers are very satisfied; However, if they cannot find them, they are not dissatisfied. The quality that revels exceeds the expectations of the consumer.Here below a summary of some concepts related to the concept of quality:
Total quality, also known as management of total quality (TQM for its acronym in English), is a philosophy, culture and style of management that involves all members of an organization, which seek to continuously improve the quality not only in the products, but also in all aspects of the company, for example, in workers (such as)(, to be well qualified), inputs (for example, to be first), processes (for example, to avoid waste), in customer service (for example, to provide rapid care).
The philosophy of total quality, also known as philosophy of continuous improvement, is a philosophy that says that the quality you must "breathe", and that call always improvements on a continuous and gradual by all members of the organization. The philosophy of total quality derives from the Japanese term Kaisen meaning "continuous improvement".
Group 6 to 12 workers who voluntarily meet regularly during working hours to discuss problems affecting their common tasks, identifying its causes, and propose solutions to the management.
Set of managerial activities related to the quality, quality planning, quality policy, the establishment of standards or quality standards, the election of Heads of ensuring or control the quality, the implementation of quality systems, the establishment of quality control, among other measures.
Set of actions that are intended to ensure or warrant that the product or service meets certain specifications or quality requirements (and thereby prevent then to discover bugs that they then have to be corrected), as well as ensure or guarantee the fulfillment of standards or quality standards.
Set of actions or measures that are intended to verify verify that the product or service has met certain specifications or requirements for quality, as well as check or verify that it has complied with standards or quality standards previously established.
Set of rules and standards that help an organization management, assurance and quality control. The ISO 9000 family is essentially composed of three standards: the standard ISO 9000 is a quality dictionary that defines terms of ISO vocabulary, the ISO 9001 standard that is responsible for certifying the quality of the products, services and processes of a company, and the norm ISO 9004 that provides companies a series of guidelines of quality for the improvement of its processes.
International standard of quality that guarantees the quality of the products, services and processes of a company. As we say obtain the certification ISO 9001 takes about six months depending on the size of the company, and has a validity time for three years, which includes biannual or annual follow-ups by the certification.
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In this article we present a list of the main ideas of business that have been developed in growing businesses.
As we develop new business ideas, these will be included in this article, so it should be noted that this will be updated constantly.
In addition to the business ideas mentioned in this article also can find many more ideas in the category: business ideas, and if you are looking for are Internet business ideas, you can find these in the article: how to make money on the Internet.
Here are these business ideas:
A catering company is a company that provides food and beverage for events such as marriages, teenagers, anniversaries, baptisms, among others; and that a difference of a restaurant, does not need to have a place where customers go, but can be administered from the household.
So if we want to start our own business and we are passionate about the subject of gastronomy, but we do not have sufficient capital to put a restaurant, a good business idea, especially if we have passion for service, it is the creation of a catering company.
To see the development of this idea, we invite you to read the article: caterer as a business idea.
Many people due to their jobs, lack of time, or simply do not know to Cook, tend to eat every day in restaurants offering menus (lists combinations of low-priced dishes).
So a business idea that we can undertake if we are passionate about the subject of gastronomy, and if we have a location near to offices or companies where there are no good restaurants that sell menus in the surrounding area, is the creation of a business of distribution of menus.
To see the development of this idea, we invite you to read the article: distribution of menus at home as a business idea.
Specialty shops tend to focus on the segment of men, women or children, but tend to be very few stores devoted especially to the segment of the babies.
So a good business idea that cannot be taken into account if we want to start our own business and we are passionate about the subject of babies, is precisely the creation of a shop specializing in items for babies.
To see the development of this idea, we invite you to read the article: baby shop as a business idea.
When a pet dies while many people do not know what to do with his remains; Some decide to bury them in the garden of the House, others decide to take them to a crematorium, others left them responsible to the vet, and others unfortunately opt for the dustbin.
So if accounts with a large plot of land and do not know how to give good use, or simply have the possibility of acquiring one, a good business idea that allowed people to give a worthy use of debris from their pets, as well as be able to visit them when they want it, it is the creation of a pet cemetery.
To see the development of this idea, we invite you to read the article: pet cemetery as a business idea.
Jeans are a garment of massive use and high rotation, especially by women, who prior to look at the brand with jean at the time of buying one, tend to focus on the quality of the cloth, in the model, and as well that it can be.
So a profitable business idea consists in the manufacture and sale of jeans for ladies; business you can start without need for own workshop to manufacture them, nor with a store to sell them.
To see the development of this idea, we invite you to read the article: manufacture and sale of jeans for women as a business idea.
Either because it allows them to feel as if they were playing in a professional field, because they are tired of playing on courts of earthenware, or simply as a matter of novelty, more and more people decide to rent artificial turf soccer fields to play their non-professional football matches.
What a profitable business idea is to rent this type of courts which, incidentally, are much more resistant than natural grass courts, they can be used continuously without having to suspend their use for a long time, and require a maintenance simple, fast and inexpensive.
To see the development of this idea, we invite you to read the article: rental of field of artificial grass as a business idea.
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Here are some of the main errors often committed on Internet marketing. Errors that we must always bear in mind and avoid at all times:
The first common mistake in terms of Internet marketing is precisely not doing Internet marketing, and assumed that you people we visit or buy our products with the simple fact of launching our web site or virtual store.
Be on the Internet allows us to reach millions of consumers around the world, but if we don't do anything so that they know of us so that they have sufficient reasons to buy us, with so many competitors there, hardly visit us or we will buy.
In Internet we must also divide up the market and defining the relevant market or target audience which we're going to go, but another common error in Internet marketing is wasting the large range that has Internet and choosing a market to which apply too small.
It is possible to start targeting a small market, our products or services but over time, we must take advantage of the great diffusion that has Internet and go slowly covering a much larger market.
Another common error that usually commit the webmasters or owners of websites or web pages is to place too many advertisements on your site or web page.
Advertising on a site or web page must not be intrusive, but must be integrated with the content in such a way that it appears to be part of it, and also, it should never greater than the content. Very intrusive or excessive advertising will ultimately always frighten visitors.
Another common error in what refers to Internet marketing is made spam abuse by the sent announcements or advertising messages via email or email.
Advertising strategy is possible to send these announcements or advertising messages, but still concerned customers or people who have provided to us voluntarily its e-mail address, if we abuse this practice, we will end up by generating rejection in them, and to lose them as customers.
Another error recurring in internet marketing is will not update, i.e. does not keep the provided information up-to-date, not to launch new products constantly, not to publish new articles on an ongoing basis, not to answer queries or comments from consumers.
Without an update permanent and constant, taking into account the amount of sites or businesses that exist on the Internet, consumers will gradually fail to take into account, and it is likely that they end up going to the competition.
Finally, another common errors in Internet marketing is wasting one of the main advantages with Internet business which is to be able to easily follow.
Tracking is one of the key to success of all physical so much business as virtual, and miss the different programs, or applications offered by the Internet (mostly for free) to easily track our clients or products, is a serious mistake.
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Delegate is given to a worker power, authority, autonomy, the right or responsibility to make decisions, solve problems, functions or tasks, without that we have to consult or obtain our approval.
It should be noted that delegate is not simply assigning more tasks to a worker, but rather to delegate, the worker acquires the power to make the decisions it deems appropriate, the authority to run the task as it may deem best, autonomy in the performance of the task, the faculty to represent us in the fulfilment of the task, and the responsibility for the task and the results.
Sometimes delegate might be difficult for us, since, for example, we could be difficult to give you the power to a worker to take important decisions or powers to carry out functions that could determine the course of our company.
Although we must bear in mind that nor is it delegate by delegate, but that to be able to delegate successfully, it is necessary that we previously comply with certain requirements such as delegated only to the worker adequate (for example, to one that shows good judgement and high degree of responsibility), and provide information and resources (for example, those that allow the employee perform their duties efficiently).
If despite this explanation you're not very convinced you want to delegate, here below are a list of the different advantages or benefits which presents:
more free time: we alone cannot do it all. To delegate, we released so many functions or tasks, and get more free time we can use to perform only functions or important tasks, or to make them in a way more eficiente.aprovechar the skills of workers: to delegate, we can to maximize the knowledge, skills, capacities, skills, creativity and leadership of our workers. Powers before we could even have known that existed. greater motivation: to give greater power, authority, autonomy, power or responsibility, our workers will be more considered, more useful and more important, thus increasing their self-esteem and their motivation. greater commitment: to give them greater power, authority, autonomy, power or responsibility, our employees will feel more recognised, more taken into account and with greater influence in the results, thus increasing their identification and compromise with empresa.mayor participation: by having more identified and committed workers, we will have more participatory workers and thus, for example, to give us suggestions on its own initiative, or workers who are more cooperative with his companions and nosotros.mayor productivity: with employees with increased self-esteem and motivation, most identified and committed to the company, and more participatory and cooperative, efficiency will have more productive workers and eficientes.mayor: delegate not only we will have more efficient workers, but also the fact of delegating allow us to have more efficient processes, e.g. because the worker no longer need to be consulting us and obtaining our approval to take a decision, a problem or perform a profitability tarea.mayor: Finally, counting workers motivated, identified, engaged, productive, efficient and participatory, will have increased production (quality but), more satisfied customers, greater competitiveness and greater profitability in our company.To learn more about the topic you delegate, we invite you to read the article: delegating in 10 steps.
Image: bizior
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Marketing on the Internet, also known as online marketing, is a type of marketing where carried out activities or actions of the marketing over the Internet.
We practice Internet marketing, for example, when we advertise a product, when we launched an advertising campaign, when we do public relations, when we study consumers, when we sell a product, when we get customers, when we fidelizamos clients, when we get feedback from customers, or when we do any other activity or action concerning the traditional marketing via the Internet.
For a better management of Internet marketing, it is usually divided or classified into different elements; Here are the main elements of Internet marketing:
SEO is the Act and effect of getting a website to appear at the top of the search engines such as Google or Bing search results.
For example, if Google looking for the word "it business" and a web site appears at the top of the search result, one can say that this site has a good positioning for the word "business". And if this web site has a good positioning for several words or phrases, then you could say that this site has a good positioning in general.
Not known for certain are the factors that take into account the search engines at the time of positioning a web site, however, there is consensus that the main and most decisive factors are two: inbound links (links on external websites pointing towards the own site) and keywords (words or phrases that is intended to be found in search engines).
The web promotion is to promote a web site, in other words, to meet and persuade people to visit.
The main ways of promoting a web site are:
Online advertising: consists of a type of advertising that uses as a medium or channel of communication to the Internet, for example, to rent advertising space, using advertising programs, or to send announcements or advertising messages via email or email.Participation in social networks: is to participate in social networks such as Facebook or Twitter, for example, to attract followers, to maintain contact with them, or to inform you about the launch of new products or promotions.Participation in forums and blogs: is to participate in forums and blogs, or any other web site which will allow us to post comments and include the address of our web site with these.Articles directories: is send articles or similar material to articles directories or any other web site that allows us to publish articles and include our web address at the end of these.Advertising online or Internet advertising is a type of advertising that is medium or channel of communication to the Internet.
Through advertising online there are to learn about products, services or web sites, and simultaneously persuades consumers to buy products, purchase services, or visit web sites.
The main forms of online advertising are:
Rent of advertising spaces: consists of renting advertising space on web sites that offer us the possibility of placing in them our textual ads or graphics (banners), in return for periodic payment.Use of advertising programs: consists of using advertising programs such as AdWords, which allows us to place our ads text or graphics on different web sites related to the theme of our product, service or website, and pay only for clicks that people do in our ads.Sending advertisements or advertising messages: consists of sending ads or advertising messages via e-mail, for example, consisting of electronic brochures, letters of presentation, information about products or services, etc.Email marketing is to make use of the email or email as a means of communication to promote a product or service, or to maintain contact with a consumer and thus create interest in a product, service or business, or ensure their loyalty.
The main forms of practice email marketing are:
The electronic newsletter e-newsletter: e-newsletter or e-newsletter is a publication distributed on a regular basis via email to people who have previously subscribed it.Sending emails to customers: consists of sending e-mails consisting of advertisements or advertising messages to people who we have already bought or made use of our services, in order to maintain contacts with them, and thus achieve his loyalty.Send mass emails: consists of sending mass emails consisting of advertisements or advertising messages to a wide list of persons, in order to promote a product or service.Web design is the design with the pages or web sites.
A good web design that meets objectives of marketing on the Internet involves:
Professional design: a design to present a professional and well-crafted aspect that projects the image of a business or serious business, and to inspire confidence and safety.Attractive design: an attractive design that attracts the attention of consumers, and to encourage them to buy products, to acquire services or to stay as long as possible on the web site.Easy and fast navigation: a design that includes a simple, intuitive navigation in such a way that the user can easily find what you want and know at all times what section is found, and that allow a quick navigation to avoid that the user decides to go for lack of patience.Web content is the content published on the pages or web sites.
A good web content that meets objectives of marketing on the Internet involves:
Quality publications: articles or texts that are of interest to the public which are directed to submit a correct drafting language clear and simple, and without spelling errors, presenting a good presentation with a type and font size suitable according to the style of the site, etc.Quality images: attractive images that clearly show the product or service offered, aligned correctly, of proper size according to the style of the site, etc.Information: information for consumers that could involve a clear description of the products or services offered, prices, payment methods, the contact details of the business or company, etc.Updating: continuously updated content that could mean to publish new articles on an ongoing basis, always respond to comments from readers, have updated the information regarding the products or services, etc.Tags: Concepts, Marketing, Internet business
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Online advertising not only allows us to inform our products or services to a large number of people located around the world, but it also offers other advantages such as the able to choose the public which will be directed to be integrated into the content of a website, can be modified easily, among others.
Many people and companies are already using online advertising with success, and so we let us not remain behind and also take advantage of this, we start to know what are the main ways of doing online advertising:
It consists of renting advertising space in sites or web pages that offer us the possibility of placing in them our textual ads or graphics (banners) in return for periodic payment.
Firstly, it is necessary to design our commercials, then look for a web site that allows this type of advertising, and then, once reached an agreement to give the webmaster the code of our ads to make put them in place.
Similar to the earlier, single case rather than renting advertising space in sites or web pages (such as websites or blogs), rent advertising space in programs or platforms on the Internet (such as Messenger or some online games).
Rent of advertising spaces on sites or web pages is usually dependent on the traffic of visitors who have, whereas in the case of programmes or platforms, it tends to depend on other factors such as, for example, the reputation of these.
It consists of using advertising programs which allow us to place our ads on different sites or web pages associated with the programme, and pay only for clicks that people do in our ads.
There are several advertising programs that allow this type of advertising online, being the most known and used (belonging to Google) AdWords program, and the program Facebook Ads (belonging to Facebook).
Similar to the earlier, single case rather than our ads appear on sites and web pages associated with the advertising program, in this case our ads appear in the search results of search engines.
The three major search engines through which we can make this type of online advertising are Google, Bing and Yahoo!.
It consists of sending ads or advertising messages via e-mail, for example, consisting of electronic brochures, letters of introduction, or information about products or services.
The sending of these emails often make people that previously have provided voluntarily its e-mail address, although this type of advertising online also includes the massive sending of emails to people whose email address has been obtained without the consent of these.
Consists of sending our url or address (e.g., www.crecengocios.com) website to any of the various web directories that abound on the Internet.
These web directories tend to be free, and mostly deals with various themes, although there are also directories that only cover a subject in particular (thematic directories), such as, for example, the directories of companies in a given country.
Another way of doing online advertising is to serve our ads on any of the different sites of classified ads that exist on the Internet.
As in the case of web directories, Classifieds also sites tend to be free, but unlike the first, rather than advertise sites or web pages, they are usually advertise products and services.
Finally, another way of doing online advertising is to serve our ads on sites of payment by clicking or PTC (Paid To Click) sites.
To advertise on these sites, our ads are shown to the people who register in them, which receive a portion of the money we have paid for the publication of our ads, every time you do click on them.
Tags: Business Internet, promotion and advertising
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Empowerment and empowerment is a technical or management tool that consists of delegate, grant or convey power, authority, autonomy and responsibility to employees or teams of an enterprise so that they can make decisions, solve problems or tasks without having to consult or obtain the approval of his superiors.
Through the application of the empowerment, workers or work teams have greater decision-making powers, greater authority to solve the problems, greater autonomy in the performance of their duties, and greater responsibility for the execution of the tasks, goals and outcomes.
While managers, heads or superiors, rather than dedicate himself exclusively to direct and control, leave that workers or teams implemented their ideas or methods, guide, motivate, stimulate, recognize the successes and reward results.
The main objective of the empowerment is to seek to distribute adequate levels of power, authority, autonomy and responsibility throughout the Organization and, thus, strengthen all the members, increasing their effort and dedication, and at the same time, taking advantage to maximize their knowledge, skills and capabilities.
But in addition to allow a further strengthening in the members of the company as well as be able to make better use of its powers, implement the empowerment allows greater efficiency in decision-making, problem-solving and the execution of tasks.
This is due to the idea that workers who are closer to the action or the problem are best placed to take decisions in this regard, to solve the problem or to become responsible for the task.
But in addition, due to the fact that time is not lost to implement empowerment already in consult or obtain the approval of the management or senior to take a decision, solve a problem or perform a task.
Another advantage or direct benefit of implementing the empowerment is that to provide greater power, authority, autonomy and responsibility to the workers, they feel most recognized, most considered and more useful, and therefore with a greater self-esteem, more motivated and more committed to the company.
Which in turn allows other benefits or indirect benefits such as an increase in productivity, an improvement in total quality, greater customer satisfaction, greater competitiveness, and greater profits or returns.
As we see, the empowerment is a concept that offers several advantages and benefits, although it should be noted that this can be applied successfully in an organization is required to comply with some requirements:
provide adequate information: for a successful implementation of the empowerment, the worker must provide all appropriate information enabling it to make the right decisions, solve problems effectively, or perform tasks efficiently. For example, the worker must understand the task, the expected results, and know who and when presentarlos.proporcionar tools and resources: it is necessary to provide adequate information for the correct application of the empowerment also it is necessary that the worker have all the tools and resources. For example, the worker must be well trained and qualified and have all the necessary provisions for the good performance of their tareas.brindar feedback: for empowerment is also applied successfully it is necessary to establish direct lines of communication with the worker in such a way that they can answer your questions, provide guidance, and provide information to enable it to know if you are running the task in a manner correcta.evaluar and reward performance: Finally, for the correct application of the empowerment results (rather than the methods used) should be evaluated at the end of the task, and if they fail to meet expectations, must analyze the errors and the consequences; But if they do meet or exceed expectations, must recognize and reward the work done, either with incentives, rewards or economic, with greater delegation of power and authority.Tags: Concepts, management of business, business, human resources tools
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Advertising online (online advertising or advertising on the Internet) is a type of advertising that uses as a medium or channel of communication to the Internet.
Through online advertising we present our products, services or website to Internet users, and to we persuaded them that buy our products, purchase our services, or visit our web site.
Due to the global coverage that has Internet, online advertising allows us to reach millions of people located around the world, 24 hours a day, 365 days a year.
But in addition to this advantage to be able to reach a global market, online advertising presents other advantages that have made it today a favorite by the persons or undertakings when promoting their products or services.
Some of these advantages of online advertising are:
allows us to choose the public which will be dirigida.puede be integrated into the content of a site web.tiene a high degree of effectiveness (due mainly to two advantages mentioned above) .no implies greater investment or costos.nos makes it possible to pay only for clicks that people do in our anuncios.puede comes quickly to the public allows us to interact with the public. is easy to medir.nos allows you to modify or easily change the advertisement or advertising channel.In advertising online advertisements or advertising messages tend to be shaped basically by text ads and image ads:
text ads: are text ads consisting of a title, a short message and a link or link directed to the website of the advertiser. The textual ads tend to have the feature to be able to be integrated into the content of a web site, making them seem part of the content, and thus giving them a non-intrusive advertising character.image ads (banners): are ads for square or rectangular format, consisting of a static or animated image. Image ads allow a visual impact, but also often include an embedded link which allows those who click on them, be directed to the advertiser's web site.But in addition to text ads and image ads, other elements that tend to make announcements or advertising messages in online advertising links or links, emails, logos, videos, animations, and anything else that can be viewed on the Internet.
Through the use of these elements it is possible to carry out various forms of online advertising, the being known and used as follows:
It consists of the rental of advertising space on web sites that provide the possibility of placing them in textual or graphical ads in return for periodic payment.
They are mostly web sites, such as websites or blogs, which allow this alternative to online advertising, however, there are also programs, platforms, or other means, such as Messenger or some online games.
Ads usually appear on the pages of the web site, although they could also appear, for example, in pop-up Windows (pop-ups), or, in the case of a program or platform, at the interface of these.
To perform this type of online advertising it is advisable to choose a web site, program, or platform that has a theme similar to the product, service or web page you want to announce.
With regard to the price of the rental of advertising space, it tends to depend on visits of web site traffic, the higher it, more often the rental price. In the case of a program or platform, the price could be based on the reputation of these.
It consists of the use of advertising programs which allow us to place our (textual or graphic) ads on various websites related to the theme of our product, service or website, and pay only for clicks that people do in our ads.
In addition to giving us the possibility of reaching a specific audience and pay only for clicks that people do in our ads, another advantage of the advertising programs is that they allow us to automatically reach a large number of public.
We only we are dedicated to designing our announcement and advertising program is responsible for placing it on various websites associated with the programme related to the theme of the announcement; Although it is also possible that we ourselves specify web sites where you want it to appear.
There are basically two ways to pay for this kind of online advertising:
CPC (cost per click): in where to pay a certain amount of money only for the clicks that people do in our ads.CPM (cost per thousand): in where to pay a certain amount of money each time that our ads come to have thousand impressions, in other words, every time that our ads are viewed a thousand times.There are several advertising programs that allow this type of advertising online, being the most known and used (belonging to Google) AdWords program, and the program Facebook Ads (belonging to Facebook).
Involves sending of advertisements or advertising messages via email, for example, consisting of electronic brochures, letters of presentation, information about products or services, etc.
The sending of advertisements or advertising messages often occur to people that have previously voluntarily provided your email address, and who are aware of the use that they could be, for example, to be customers of the company, or have subscribed to a newsletter.
Although this type of advertising online also includes the massive sending of advertisements or advertising messages to a wide list of people whose email address has been obtained without the consent of these.
In the latter case, the sending of advertisements or advertising messages is considered spam and could be punished by the authorities. While in the first case their abuse may cause discomfort in people to such an extent that they could choose to leave be customers of the company or cancel your subscription to the newsletter, but also could be considered spam, because these people may argue that they have not requested advertising.
Tags: Concepts, business Internet, promotion and advertising
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Creativity and entrepreneurial innovation are terms which a lot of talking, but rarely are really taken into account by business owners or managers.
Already be due that dealt in intangible, are difficult to measure, or is the idea that they only applied to some areas of the company, the truth is that there are very few owners of company or managers who give due importance.
Creativity and innovation in business are not only fundamental elements to achieve success in a company, but are also prerequisites for the survival of this.
They not only allow us to secure a competitive position in the market, but also allow us to deal with the constant changes that occur in it.
Also, they are not exclusive elements in some areas of a company, they can be useful in all areas or aspects of it.
These not only are present at the time of creating new products or services, but they can also be present, for example, at the time to develop more efficient processes, implement new forms of distribution, designing new advertising strategies, etc.
Business creativity could be defined as the ability to develop or create something new and original, but at the same time useful and beneficial for a company.
Some ways to stimulate or encourage entrepreneurial creativity are:
propose challenges: challenges are practically forcing creativity go-between in the workers, but especially those challenges that are a matter of urgency, for example, those that require by the worker in a short period of time the solution to a problem that could affect the course of the empresa.motivar: motivated workers tend to be more creative in a company, but rather than motivating them through economic incentives, it is advisable motivate them by encouraging their participation, giving them greater autonomy, giving them greater variety, and creating a good atmosphere of trabajo.fomentar participation: to stimulate creativity must also encourage the active participation of workers, for example, listening to their ideas or proposals for more wild as they may be, and not to kill them as soon as they appear; We must bear in mind that the more radical ideas may come to be the more innovadoras.dar greater autonomy: while the worker greater autonomy to make their own decisions, solve problems on their own, carry out their functions or execute their tasks in the way that deems necessary, and lower exercised control, greater creativity it in ellos.dar variety: another way to stimulate the creativity is giving greater variety to the workers, for example, rotating them jobs, giving them new features, increasing them tasks, and even giving them more free time in hours of work, for example, develop their projects personales.generar an environment that stimulates creativity: to create an environment that fosters creativity can, for example, promoting work in teamharmony and good relations between workers, trust between leaders and subordinates, the generation of ideas, etc.While business innovation could be defined as the creation and implementation of something new and novel.
Some forms of practicing business innovation are:
stimulate business creativity: creativity is the basis of innovation, to innovate, it is necessary to have the necessary knowledge, but is the creativity allows us to take advantage of this knowledge, for example, to create and implement new products, technologies or procesos.erradicar the fear of failure: to innovate, it is necessary that we eradicate the fear of failure in our workers, for examplemaking them knowing that is allowed to do all tests that create convenient and all mistakes that may be required, but always and when, is to learn from these errores.lanzar constantly new products: must continuously launch new products to the market, which don't necessarily have to be entirely new, but to those who already have could modify the design, add new functions or featureschange the packaging, etc.estar attentive to changes in the market: to innovate must be always attentive to new needs, new tastes, new fashions and trends; in such a way that we can quickly exploit them or react to them, for example, designing products that satisfy new needs.TweetRelated content:
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One of the main features of successful businessmen or entrepreneurs is the ability to generate ideas, whether ideas that enable them to know what business put, ideas to grow your business, ideas to solve a problem, etc.
It is its ability to generate ideas enabling them to highlight to others, overcome all difficulties and achieve success, and if we want to achieve this, we must also develop this ability to generate them.
Let's start with the known four techniques or ways of generating ideas:
The first way of generating ideas is to look for sources of ideas we can use as reference or inspiration to develop our own ideas.
For example, if we want to find a business idea, we could find business ideas in Classifieds, directories of companies, websites or blogs for entrepreneurs, we can use as reference or inspiration to develop our own business idea.
A known technique to generate ideas is to collect all possible information on a particular aspect which we want to get an idea, and then forget the topic altogether unless the idea comes to us from one moment to another.
The simple explanation of this process is that information that we acquire will be stored in our unconscious, and at the time of forgetting the subject, information starts to be processed until that our unconscious arrives to find the answer and communicate us.
We generate ideas we will train our unconscious in the ability to generate them, so another technique for generating ideas is in the habit of always thinking about ideas.
Which does not mean that we should neglect our duties or obligations daily devoted much of our time to think of ideas, we simply adquiramos the habit of thinking about ideas, for example, when we look at something in the environment that is inviting us to do this.
Brainstorm is a technique of group work which is to bring together a group of people so propose the highest number of potential ideas spontaneously.
Although to generate ideas for our own account we could do an individual brainstorming, where we write in a spreadsheet or a text file a list of all the ideas to be happening regardless of wild that a principle could find us.
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A brainstorming, also known as storm of ideas or brainstorming, is a technique of group work which consists of bringing together a group of people so spontaneously generate as many ideas as possible, and thus, among all these, choose one or more to take a decision or solve a problem.
Do brainstorm allows us to generate ideas in a more effective way to do so on an individual basis, mainly due to the amount of generated ideas, as well as to the possibility of power subsequently evaluate them and select group.
Although a storm of ideas is to be effective must have as a main rule or requirement that all proposed idea to be considered as valid, and that he not criticise or is judged to be either useless or even far-fetched as it sounds.
In a brainstorming call generate as many ideas possible, giving priority to quantity rather than quality, and the proposal of original and unusual ideas, should be encouraged which are from these that they can generate new ideas associated or derived.
So criticism or judgments could block or inhibit the participant and render it more ideas, or do be careful not to propose ideas which might seem cause for criticism or mockery, thus inhibiting your creativity.
Another important requirement for an effective storm of ideas is that it takes place in a calm and relaxed atmosphere in such a way that the participants feel comfortable and relaxed, and thus stimulate their participation and go-between in his imagination and creativity.
Here are the steps needed to perform a brainstorming:
In this first step is determined the motive or reason for which it will conduct the brainstorming; for example, we could need to make a brainstorm to find a business idea, find the best way to sell a product, obtain suggestions on the design of a product, a problem in the company, etc.
Brainstorming must be in a comfortable room where can talk so relaxed without interruptions or distractions of any kind. Also, the room must have a Blackboard where write the proposed ideas, or a panel where sticking cards with the ideas put forward.
The participants could be formed by employees of the company, family, friends, partners, etc. It is advisable that a heterogeneous group, settle for example, consisting of workers in different areas of the company. Also, the Group should not be very small or very large, it is advisable form a group of about 12 participants.
At this stage the moderator or facilitator explains the reason for the meeting, the problem, defines the mechanics to be used, establishes the rules, and finally proceeds to ask the question (in the most direct way possible) that allows to solve the problem, using words like: "what?", "how?", "why?", etc.
Some examples might be: "what business idea proposed?", "How can selling this product?", "what arrangements suggest the product design?", "How can we fix this problem?".
At this stage the participants propose their ideas for a certain period of time (the recommended is an average of 25 minutes) not to allow any criticism or judgement on them, trying to collect the largest number of ideas.
The formulation of ideas can be structured or unstructured:
Structured: the participants propose their ideas in order, for example, from left to right (an idea per turn), allowing the participant transfer turn in case of not having any idea at the time that tap you to participate.Informal: participants proposed their ideas without any order in particular.In addition, the formulation of ideas may be spoken or anonymous:
Spoken: the participants propose his ideas orally, which are immediately written on a whiteboard by the moderator.Anonymous: participants write their ideas on a card or tab (an idea by card), which are then read by the moderator and glued in a panel.Finally, with the help of the participants is to assess the ideas, discarding those that do not come to the case, or that not worth considering in the first place, thereby creating a list of pre-selected ideas, which will finally proceed to select one or more.
If not find consensus to choose an idea, it is possible to have a vote. And if you not be satisfied with the ideas, it is possible to make a new round of brainstorming drawing on the ideas that have already been pre-selected and that could be taken as a reference.
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Let us then see 10 tips on Internet marketing:
As it happens in the physical business on the Internet also we segment the market and clearly define what will be our market or target audience, so that we can focus and specialize in that market, and thus achieving greater efficiency.
It is recommended start directing us to a not-so-extensive market, but over time, not to Miss coverage with Internet and go little by little, pointing to a much broader market.
Spanish-speaking people still have some mistrust to see advertising on the Internet, read the contents of a web site and, above all, to make transactions or purchases via Internet.
So if consumers heed our advertisements, return to our web site, or we come to buy, we need before we win their confidence.
For example, having a website with professional design, publishing quality content, with digital certificates and, if we have a blog or personal website, including a picture of our.
An error that is usually commit tale to Internet marketing is to place too many advertisements on a web site.
By placing too much advertising on our web site, rather than our advertising goals, causing the visitor decides to leave immediately or, in any case, don't rely on us and that we won't buy, or who does not return more.
Advertising that we place on our web site should never be greater than the content, should not be intrusive, and should rather be integrated with the content in such a way that it appears to be part of it.
Another error that is usually commit tale to Internet marketing is spam consisting of abuse of the sending of advertisements or advertising messages via email or email abuse.
As advertising strategy is possible to send advertisements or advertising messages via email, but still concerned of our customers which have voluntarily provided us their emails, we must never abuse of this practice, because we will end up by losing them.
Not only people, but also search engines being increasingly into account the quality of the contents on the Internet.
What if we want people to read our articles, to return to our web site, trust us, and that we are also favored by the search engines, must be careful to always publish content of good quality.
For example, publish original content, of interest to the public which is, well written, without spelling mistakes, well produced, written and directed not simply with the intention of gaining positioning in search engines.
Internet people don't have time, do not want too short content, but not too extensive, they don't want to have to read much, you want to quickly find what they are looking for, they want to go directly to the point.
What is already at the time of writing our articles, our ads or any other text on the Internet, we must make sure provided that they are not too extensive and rather than concise, specific, and accurate.
For many businesses or sites on the Internet, it is necessary to create a style that identifies us, differentiates us, and do us stress to others.
Our style may be based in our online business, Web site, or even in our own personality; which should be reflected in the design of our web site, our advertising, and even in our Newsroom or way of writing.
Online people like to use and simple language, using them they don't want to overly complex texts, they do not want words technical or gimmicky, they do not want so much formality.
In Internet we must avoid the formal language that big companies use to communicate with your audience and rather use a simple and friendly, somewhat informal, but always respectful language.
The must be present at the time of writing our ads or advertising messages, write our articles, posting on our web site, or communicate with consumers or clients.
The Internet changes occur at a dizzying pace, and if we fail to keep pace with them and leave you updating us, we will simply be quickly left behind.
Keep up to date could mean keep the information we provide up-to-date, launch new products constantly, constantly posting new articles; but also, be aware of new technologies on the Internet, the new models or online business, and new techniques or tools online.
Tracking is one of the keys to success in any business or company, and missed one of the main advantages with Internet that is to be able to follow easily, it would be a serious mistake.
Different programs that exist on the internet, we can easily follow to our clients, for example, to know the way they interact on our website, or our products, for example, to know what products that have greater host.
Tags: Advice, Marketing, Internet business
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Marketing in common InternetErrores in InternetConsejos marketing business in InternetConsejos to sell by InternetConsejos about the distribution of the productTo launch a product or service over the internet is vital to have a "landing page" or "landing page" where my visitors come and I will try to sell my product.
It is truly an art make a landing page that achieves sales and in this regard has written much on the internet. Google has even the chance to try two alternative pages to see which one can earn more money.
But before thinking how it is that we will design our sale pages we need to know what program is that we will do the same and for that I would like to present to you two alternatives that run on the popular program of WordPress blogs.
The advantage of doing so on WordPress is that one dominates generally already that program usually is a blogger who as part of the development of your blog or blog is launched into the adventure of selling products over the internet.
Following the review of these two products:
1 GetPremise. This is where I personally use and which has the great advantage that works as a plugin so it can easily be integrated into the blog that you already have without having to perform a new installation of WordPress.
The option "Starter" of U.S.$ 85 dollars is more than enough to start. Be a plugin that makes the program to open a special section where I can create sales pages and other pages used for sale on the internet like the pages of capture of emails.
2 Optimize Press. I've heard very good comments on this second programme, but the truth is that I have not tried. In the end I chose the first that Optimize Press requires one to make a new installation of WordPress, thing that while it is very easy to do (in a subdomain or in a folder) was not what I was looking for.
This second option price is U.S. $97.
Try in any case these two options, and as I always say begin to top, i.e. spend as little as possible until they start to earn money so that the business is more profitable in the least amount of time.
There are simple tools that can increase our productivity in business, one of them is the use of the calendar.
If you have a computer or computer sure it comes with a program of reinstalled calendar.
Another is alternatively use Google calendar that I personally think that it is one of the best with the great advantage of accessing the Internet from any computer. To access it enough to have a Gmail account.
Whatever programme of calendar that you use now use it.
If you want to increase your productivity actively use this calendar:
1. Recorded in the calendar all meetings that course. So you have excellent memory, by registering these meetings your brain will thank not having to be always alert Recalling them.
2. Program alerts. In your same calendar program you must be a system to alert you with a day or hours or minutes in advance of the date you course thus will you not pass any event.
3. Share your calendar with your team's work. Google Calendar allows you to share your calendar with your assistants or partners and even customers. Share your calendar so that way the coordination become more fluid.
Google Calendar allows even have multiple calendars simultaneously, one for personal things, for example, and another for my business.
4. Mark the calendar dates where you have to meet certain goals. The calendar not only serves to highlight meetings but also for marks dates in which they should fulfil certain tasks or goals of what you have to do. Use the calendar to set those dates and brand a warning that controls the fulfillment of these goals.
Definitely the calendar you'll serve as helpful for increasing the productivity of your business idea and you can have many other uses as the editorial calendar for all those who have for example a blog or publication where they have to write frequently.
Krystal O´Mara is an artist based in the United States that has gained enough popularity following an interview which has made Entrepreneur magazine.
His art is have turned recycling into a profitable business idea to make bicycle discarded in luminaires or innovative furniture parts.
But Krystal O´Mara has also added the green or ecological approach in the design of all its products to complete the concept of your business proposal thus casting a differentiating element to similar proposals for recycling of various products to become new furniture.
In addition, as part of its services, Krystal offers a consultancy service to suit the way we live towards more organically, saving energy and thereby also money.
The website of this artist is a perfect sample of how to use various tools on the internet to sell products of artists because on his website you can see is that it is promoted in its same website, Facebook, Twitter and employs Etsy as a platform for the sale of their products.
Look at a couple of photos of their products:
If you're an artist you want to earn money with your art, I recommend that you study about this case since there you can see how this artist has been able to find a point of differentiation and has also been able to round out its proposal with the ecological concept that serves to sell consulting services mentioned above.
Definitely today thanks to the internet artists may develop profitable investments that enable them to live from their art.
You can visit the website of Krystal or ' Mara by clicking here on this link
Lesson 3 of module 1 of the course how to make money with a Business Idea in your free time is already published.
The course is totally free so it is an excellent opportunity for you encourages you to do your own business without neglecting what you currently do.
Module 1 is referred to issues of motivation which is a key aspect in making the decision to develop a business idea. Each lesson is published once a week, and as I said at the beginning just come in the third week so only three lessons have been published.
The idea of publishing a weekly lesson is not to advance concepts and see order the course. If you already want to enter fully the subject of business, please wait until that we get to release 2 but do not leave of side the first module that motivation is crucial to success in business or anything that you want to do in your life.
If you have problems to see the videos, you wait a few seconds to download and can be seen (according to the speed of your connection must wait more time). So it does not lock while you are watching the video, he suspended the video a few seconds and then back to play.
To see the published lessons you must sign up prior to which he must follow the access links on the page of presentation of the course by clicking here on this link. When you enter, after sign up, you click on module 1 in the left hand menu and then click the title of each lesson (until now only you can view the first three lessons).
You can visit the home page of the course where the structure is described by clicking here on this link
The page oflanding or capture", also known in English as" Capture-Squeeze or Landing Page' is one of the most recent and most successful marketing online models, and which may exist through this Internet Web 2.0 technology. "
It is to create a single virtual page simple and personalized in order to promote a service, product or business in specific and where people "land" after click virtual address or URL in another ad, video, article or text have been located on some website or another website.
The idea is that people who prowl the web to find any information of relevance to your have put on the internet already is in written form, with audio, images or videos and you've created you enough curiosity for them after capture your message are encouraged to click the URL that would guide to your landing page.
The information that your expose on the net has to be directly related to the "landing page" that your promuevas, just so that your marketing is effective.
There is a reason why this page also called for "Capture", that the main reason for this, it is to "capture" the personal data of people who visit. And in doing so you will need to locate a "box" or "Optimum." "In box" with a form of short so that your visitors can fill out your personal data. Data such as: name: E-mail: Tel: etc.
Now, you should know that there is no single rule of how build a landing page, but if there are some methods that have been proven to be more successful than others when it comes to capturing such data. These are the ten steps you can follow.
(1)-Optimization: you can optimize your landing page using "Word key strategic" located in the Tag and Meta-Tags on that page. So when people enter these keywords in the search engines can directly reach your page. (Although this is not always the case and is why you vedes ensure marketing so people can find you)
(2)-Title: placing the title letters prominent and eye-catching, and assuring you that he write the most juicy benefits you can offer to let their personal data.
(3)-Information: must make sure that this simple, but powerful page contains attractive and important information that reflects your experience and authority in the field that you promuevas.
(4)-Short and Simple: perhaps the last thing you want is to stun your potential prospects, is therefore as l. Da Vinci would say "simplicity is the ultimate expression of sophistication", present you with a message, clear, simple and direct will help you connect in large scales.
(5)-Appeal: create a harmonious page, with a particular style and visually aesthetic, not only help your virtual visitors to feel comfortable and drawn instead of landing, but also a part of go checking your identity on the web and be remembered.
(6)-Image and video: your photo would help establish an immediate connection from the context that your you have promoted on the Internet and your landing page, the idea is that your potential "prospects" or "leads" vallan identifying more and more not only with your message and what you have to offer, is so that if your find a video with a short and clear messagegreatly facilitate this process of identification.
(7)-Curiosity: say that the cure for boredom is curiosity, and there is no cure for curiosity. This element can be one of your best allies if you know how to use it appropriately to optimize any context. Generates curiosity, it awakens emotions, incentive to your potential prospects to follow the "White Rabbit"
(8)-Benefits: remember that stronger business that build social relationships that you create with your networks, these relationships are born of mutual exchanges, this Exchange consists of the benefits of each other. In simple words, that this exchange occurs virtually, you must clearly the benefits that your visitors would have to leave your details in your landing page so that there is a fair exchange.
(9)-Honesty: not can coincide more with j. w. von Goethe when he said that "comes straight from the heart, won the heart of others than yours". Honesty is a stone beautifully cherished today, be honest, generates trust, enjoy the successes.
10 - Test: The idea of creating a landing page, is not only to capture some personal details and create conversions, but to create the largest conversions, this means knowing what percentage of people that visit your page and that actually leaves your data on a daily basis. You must change, renew, test, test to know that it works more.
As I said before, there is NO rule one to determine which are the most successful elements used in the construction of your own website landing or capture. The best ingredients will be that functions better for you. Remember to test and play with all the elements that you you wish to find your way.
Entrepreneurs friends hits
From the top of my being
Personally I prefer to write articles for my blog directly from the window of WordPress in the same articles editor that gives me the platform.
Custom to do so obliges me to that I am connected to the internet to be able to write my articles necessarily and sometimes it happened to me for some reason your internet connection is lost and I lose part of the article that was writing and had not recorded.
An alternative to this is to write articles in a blog or blog using a usual word processor then copy this text and paste it into the blog editor (using the form html to not "pull" unnecessary code). This second alternative, however, is very heavy because that then I again "accommodate" the article, also I still have to put tags and categories and other.
A third alternative which I think is best, is to use specially designated software to write blog articles when one has no connection to the internet.
One of these programs is Qumana that works both on Windows, Macs and Linux. It is completely free and allows one to write articles for several blogs that may be in WordPress, Blogger, TypePad, Drupal among other popular systems of blogs.
Now I'm trying and the truth is that it is very, very effective and allows you to add categories, tags, and so being a perfect solution to avoid problems of internet connection that is always a headache when one is travelling.
See an image of this editor's blogs:
The program is translated in several languages including the Spanish and has also a special programme to place advertising that is his way of making money but that is entirely optional.
You can download Qumana clicking here on this link
Often we see companies make products price discounts and it seems that it is a good sales strategy.
Listen to a 30% discount by purchasing a product always sounds very attractive for the client.
But do not always price discounts is good for a business idea and should never abuse of such a strategy. Moreover, depending on the nature of your business may not be advisable to use a strategy of price discounts as it perhaps could damage the image of your company.
The Young Entrepreneur site give us a number of reasons to do so, turn to outline some of them:
1. Too much emphasis to the price The price is an important aspect of a product but no undertaking should focus on price as an element of differentiation from your competition. The quality or additional services are much better than the price to differentiate ourselves and to make offers on price discounts we are giving too much emphasis on this element.
2. War of prices with your competitors If you start to make price discounts perhaps your competitors also do so in the end effect is neutralized and you lose more money with a range of discounts instead of winning with the same.
3. A bad impression with your customers for discounts If someone can pay less today... why should pay more tomorrow? the product will be of poor quality?
With this I do not mean that a strategy of pricing discounts must be discarded entirely. No, in some cases it may be desirable but it's adequately evaluate you enslaves and if indeed it is worth.
Often a variation of the very effective strategy is that instead of offering a discount on the price is it offer more for the same reason giving emphasis to the differentiating aspect of our company. So you can give as offer a month of after sales service for and highlight the importance of such a service.
You hurry, you levantaste later or perhaps left you an unexpected job interview when you're way somewhere and you... not you shave.
It gives you no time to go to your House to shaving you and unshaven beard makes you look desaseado and unkempt, which is the solution? ... a shaver's wallet for emergencies.
That is the concept of the Carzor-Card which is a practical design of a machine of shaving that it turns into a card and product whose developers consider that it is an innovative product and excellent idea of business to make money with the same given that can save the people from any trouble.
The truth that could only interest to people with little beard given that hardly anyone could shave without using cream and then wash. Furthermore if I left so hurry last thing that would make would load this Shaver's emergency and ultimately take me me a machine of disposable razors or buy one on the road.
But as I am not owner of the truth maybe I'm wrong and this Carzor-Card may perhaps become a feeling and success. Look at the images of the same:
As you can see it includes a mirror on the side of the reverse of the card, enough for an emergency.
This innovative product has been reduced in price of U.S.$ 17.00 to only U.S.$ 12.00 and can buy you at Infmetry by clicking here on this link
Once a friend criticized the contents of my blog saying that they were a bit scattered, light and there was a clear focus on and develop or get an idea of business at the end.
Then as now, I fully agree with the criticism insofar as that is the nature that has always had this blog, which is the of simply trying to be a source of inspiration on the various items that I usually write in it.
Never mean that the contents of this blog are enough to give someone develops his own idea of business given that the nature of the blog prevented.
Now, however, want to take a step forward and address the shortcomings of this blog offering, now yes, in an organic and structured way to a course, completely free, which purports to be a guide for anyone who wants to start in the business world.
The course I called how to develop a Business Idea in your free time and the goal is to train people from the pursuit of the business idea, through creation, price fixing and obviously how to win money with such idea using systems for clients.
I invite you to register for the course where I will publish a lesson in weekly. Your risk the truth that is zero and the only thing you have to invest is your time and effort to make your dreams a reality.
If you want to know the detail of the course content and modules comprising the same, I invite you to visit the page of presentation of the same by clicking here on this link
When was the last time you asked your employee that I thought your company or that he thought of his own work in your company?
Some entrepreneurs may ask one or another employee questions with these but the truth is that it is not something that small or medium-sized enterprises in an organic and systematic way.
It is, however, of vital importance do this kind of interviews with your employees or team in order to measure the sensations that exist within your company by your employees and know how things can improve for the benefit of all.
Tips for this internal assessment of your workers.
1. Doing so once or twice a year. It sets specific dates to make the process of interviews with your employees in the formal form in dates prefixed once or twice a year.
2. Creating forms with basic questions to be completed before the interviews Before the interview with your employee, give it a form with basic questions that will be a guide for the personal interview. Give this prior form will allow the worker thinking the responses.
3. Don't be afraid to ask about their immediate supervisors. It is important that the assessment to include questions about the "heads" and not only them.
4. Program interviews the further assessment of promotions or salary increases The idea is that the interview is honest and will serve as an entrepreneur to better your business and it is that you should not give the false impression that responses depends on a pay rise or promotion so it's both separate as much as possible.
The other day talking to the owner of the business where often lunch sandwich with a delicious fruit juice, I asked which was the website for your business.
To my surprise had no website, just had his page on Facebook.
The reasons why didn't your website were diverse but among them was the huge cost that may be for a small business have a given website designer may charge close to 1,000 dollars for making a website for a small company.
If there is no clear all marketing strategies by internet, invest $1,000 may be excessive for a business that is just beginning and that's the best advice I can give is to start experimenting with free sites to make websites until the entrepreneur find out more about internet.
I have already commented on several sites that allow you to have websites for free and within them is that now I want to tell you that it is the site Papyrs.
Papyrs is in its beta phase, and that all its services are totally free and allow any person to have your own website without any programming skills since it works through the inclusion of preset items.
The functionality are quite large at the end that can function as a true intranet for any business idea you want to implement a system of internal collaboration.
Watch a video of presentation of Payrs:
Really is a site that is worth experience for any entrepreneur who wants to start as soon as possible with your website.
You can visit Papyrs by clicking here on this link
There are many simple legal instead of entrust proceedings a lawyer do it, well could lead it an applicants.
Moreover, it is almost certain that if I commissioned a lawyer to perform this procedure, that lawyer will be that subcontrate an applicants to perform the management but obviously I will be charged by your legal services hundreds of dollars.
Depending on where you live sure you know many of these procedures I am hinting and hence perhaps you can find a profitable business idea to make money if you know properly package your product and promote it who knows using the internet.
That is the case for example of websites that are becoming very popular in the United States and whose purpose is to deal with the pending name change when a couple divorces.
What is happening in United States is that usually adopts the surname of the couple when one gets married and therefore when one divorces should change all your documents back to his original surname. And clear the same process occurs when one marries and has the illusion of a new life as a couple.
Two websites that provide such services are Miss Now Mrs which is focused on the change of name when one marries and adopts the name of your partner. The second is to Get Your Name Back that is focused on the change of name when one divorces. In both cases the fee is U.S.$ 29.95 USD.
Watch a video of the first of the websites mentioned above:
These two websites are a perfect example of how to develop a business idea based on the realization of simple procedures of a legal nature which do not need a lawyer, and enhance and reduce their prices due to the overcrowding which is obtained with the use of the internet into business ideas profitable despite the low price of the service.
Can you think a similar idea of business to develop in your city?
Any person who is about to launch a business idea to the market must know in detail as possible as your target market is formed.
Know the genus, i.e. how many men and women make up the target market or know their ages, cities where they live, who takes the decision to purchase among others similar aspects are key issues for the success of a marketing campaign.
It is clear that if my target market is composed mainly by women between 30 to 50 years, my focus will be different than if my market are women aged 17 to 25 years.
Market analysis tools that are key to the success of a business idea and I think it will be very useful Tweetolife gives us an analysis of gender (men and women) and time (hours) of certain words in the social network Twitter.
Thus, if we plan to make a pitch on Twitter, it will be very important to know how many users are men and few women and what are the hours that most use this social network my target market.
As well Tweetolife gives us this free analysis provisions so enter words or phrases related to the market that I'm looking for. See the following images:
A great little drawback is that it only accepts words in the English language with that analysis is that language market but we can serve as guide for other languages if they consider that the words you are using have many cultural hurdles.
You can visit Tweetolife by clicking here on this link
