The page oflanding or capture", also known in English as" Capture-Squeeze or Landing Page' is one of the most recent and most successful marketing online models, and which may exist through this Internet Web 2.0 technology. "
It is to create a single virtual page simple and personalized in order to promote a service, product or business in specific and where people "land" after click virtual address or URL in another ad, video, article or text have been located on some website or another website.
The idea is that people who prowl the web to find any information of relevance to your have put on the internet already is in written form, with audio, images or videos and you've created you enough curiosity for them after capture your message are encouraged to click the URL that would guide to your landing page.
The information that your expose on the net has to be directly related to the "landing page" that your promuevas, just so that your marketing is effective.
There is a reason why this page also called for "Capture", that the main reason for this, it is to "capture" the personal data of people who visit. And in doing so you will need to locate a "box" or "Optimum." "In box" with a form of short so that your visitors can fill out your personal data. Data such as: name: E-mail: Tel: etc.
Now, you should know that there is no single rule of how build a landing page, but if there are some methods that have been proven to be more successful than others when it comes to capturing such data. These are the ten steps you can follow.
(1)-Optimization: you can optimize your landing page using "Word key strategic" located in the Tag and Meta-Tags on that page. So when people enter these keywords in the search engines can directly reach your page. (Although this is not always the case and is why you vedes ensure marketing so people can find you)
(2)-Title: placing the title letters prominent and eye-catching, and assuring you that he write the most juicy benefits you can offer to let their personal data.
(3)-Information: must make sure that this simple, but powerful page contains attractive and important information that reflects your experience and authority in the field that you promuevas.
(4)-Short and Simple: perhaps the last thing you want is to stun your potential prospects, is therefore as l. Da Vinci would say "simplicity is the ultimate expression of sophistication", present you with a message, clear, simple and direct will help you connect in large scales.
(5)-Appeal: create a harmonious page, with a particular style and visually aesthetic, not only help your virtual visitors to feel comfortable and drawn instead of landing, but also a part of go checking your identity on the web and be remembered.
(6)-Image and video: your photo would help establish an immediate connection from the context that your you have promoted on the Internet and your landing page, the idea is that your potential "prospects" or "leads" vallan identifying more and more not only with your message and what you have to offer, is so that if your find a video with a short and clear messagegreatly facilitate this process of identification.
(7)-Curiosity: say that the cure for boredom is curiosity, and there is no cure for curiosity. This element can be one of your best allies if you know how to use it appropriately to optimize any context. Generates curiosity, it awakens emotions, incentive to your potential prospects to follow the "White Rabbit"
(8)-Benefits: remember that stronger business that build social relationships that you create with your networks, these relationships are born of mutual exchanges, this Exchange consists of the benefits of each other. In simple words, that this exchange occurs virtually, you must clearly the benefits that your visitors would have to leave your details in your landing page so that there is a fair exchange.
(9)-Honesty: not can coincide more with j. w. von Goethe when he said that "comes straight from the heart, won the heart of others than yours". Honesty is a stone beautifully cherished today, be honest, generates trust, enjoy the successes.
10 - Test: The idea of creating a landing page, is not only to capture some personal details and create conversions, but to create the largest conversions, this means knowing what percentage of people that visit your page and that actually leaves your data on a daily basis. You must change, renew, test, test to know that it works more.
As I said before, there is NO rule one to determine which are the most successful elements used in the construction of your own website landing or capture. The best ingredients will be that functions better for you. Remember to test and play with all the elements that you you wish to find your way.
Entrepreneurs friends hits
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