Marketing on the Internet, also known as online marketing, is a type of marketing where carried out activities or actions of the marketing over the Internet.
We practice Internet marketing, for example, when we advertise a product, when we launched an advertising campaign, when we do public relations, when we study consumers, when we sell a product, when we get customers, when we fidelizamos clients, when we get feedback from customers, or when we do any other activity or action concerning the traditional marketing via the Internet.
For a better management of Internet marketing, it is usually divided or classified into different elements; Here are the main elements of Internet marketing:
SEO is the Act and effect of getting a website to appear at the top of the search engines such as Google or Bing search results.
For example, if Google looking for the word "it business" and a web site appears at the top of the search result, one can say that this site has a good positioning for the word "business". And if this web site has a good positioning for several words or phrases, then you could say that this site has a good positioning in general.
Not known for certain are the factors that take into account the search engines at the time of positioning a web site, however, there is consensus that the main and most decisive factors are two: inbound links (links on external websites pointing towards the own site) and keywords (words or phrases that is intended to be found in search engines).
The web promotion is to promote a web site, in other words, to meet and persuade people to visit.
The main ways of promoting a web site are:
Online advertising: consists of a type of advertising that uses as a medium or channel of communication to the Internet, for example, to rent advertising space, using advertising programs, or to send announcements or advertising messages via email or email.Participation in social networks: is to participate in social networks such as Facebook or Twitter, for example, to attract followers, to maintain contact with them, or to inform you about the launch of new products or promotions.Participation in forums and blogs: is to participate in forums and blogs, or any other web site which will allow us to post comments and include the address of our web site with these.Articles directories: is send articles or similar material to articles directories or any other web site that allows us to publish articles and include our web address at the end of these.Advertising online or Internet advertising is a type of advertising that is medium or channel of communication to the Internet.
Through advertising online there are to learn about products, services or web sites, and simultaneously persuades consumers to buy products, purchase services, or visit web sites.
The main forms of online advertising are:
Rent of advertising spaces: consists of renting advertising space on web sites that offer us the possibility of placing in them our textual ads or graphics (banners), in return for periodic payment.Use of advertising programs: consists of using advertising programs such as AdWords, which allows us to place our ads text or graphics on different web sites related to the theme of our product, service or website, and pay only for clicks that people do in our ads.Sending advertisements or advertising messages: consists of sending ads or advertising messages via e-mail, for example, consisting of electronic brochures, letters of presentation, information about products or services, etc.Email marketing is to make use of the email or email as a means of communication to promote a product or service, or to maintain contact with a consumer and thus create interest in a product, service or business, or ensure their loyalty.
The main forms of practice email marketing are:
The electronic newsletter e-newsletter: e-newsletter or e-newsletter is a publication distributed on a regular basis via email to people who have previously subscribed it.Sending emails to customers: consists of sending e-mails consisting of advertisements or advertising messages to people who we have already bought or made use of our services, in order to maintain contacts with them, and thus achieve his loyalty.Send mass emails: consists of sending mass emails consisting of advertisements or advertising messages to a wide list of persons, in order to promote a product or service.Web design is the design with the pages or web sites.
A good web design that meets objectives of marketing on the Internet involves:
Professional design: a design to present a professional and well-crafted aspect that projects the image of a business or serious business, and to inspire confidence and safety.Attractive design: an attractive design that attracts the attention of consumers, and to encourage them to buy products, to acquire services or to stay as long as possible on the web site.Easy and fast navigation: a design that includes a simple, intuitive navigation in such a way that the user can easily find what you want and know at all times what section is found, and that allow a quick navigation to avoid that the user decides to go for lack of patience.Web content is the content published on the pages or web sites.
A good web content that meets objectives of marketing on the Internet involves:
Quality publications: articles or texts that are of interest to the public which are directed to submit a correct drafting language clear and simple, and without spelling errors, presenting a good presentation with a type and font size suitable according to the style of the site, etc.Quality images: attractive images that clearly show the product or service offered, aligned correctly, of proper size according to the style of the site, etc.Information: information for consumers that could involve a clear description of the products or services offered, prices, payment methods, the contact details of the business or company, etc.Updating: continuously updated content that could mean to publish new articles on an ongoing basis, always respond to comments from readers, have updated the information regarding the products or services, etc.Tags: Concepts, Marketing, Internet business
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